The campaign ran in November and December 2013 and the results speak for themselves:

● Nearly 3% video CTR beating 4 of 5 partner benchmarks
● Over 85% video completion rate nearly 20% higher than the industry benchmark
● Over 36K incremental social networks shares via our video creative

Overall results beat 11 different publisher benchmarks including:

CTR
Ebuzzing: Mobile Video - Benchmark = 3-4%, Hobbit = 9.17%
Reddit: Sponsored Headline (non-video) = 0.11%, Hobbit = 0.23%

Video completion rate
Vungle: Mobile Video - Benchmark = 65-75%, Hobbit = 95.93%
Rhythm: Mobile Video - Benchmark = 73.45%, Hobbit = 90.98%

Social share rate
Ebuzzing: Mobile Video - Benchmark = 0.50%, Hobbit = 1.62%

Google Chrome brand awareness saw a huge uplift throughout this campaign though Google will not permit these figures to be shared.

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